7 Organizational Storytelling Trends to Watch in 2017

Published: December 13, 2016 / No Comments

It’s the time of year when your inbox is filled with round-ups, predictions and, lets face it, a decent amount of flim-flam. In the spirit of the season, we decided to go with organizational storytelling trends, because that’s what our clients care about!

Feel free to download it, share it, and even tell us if you thing we got something wrong. A text copy with links to all sources is included below, because as all our friends know, we are sticklers for evidence.

Go forth and tell great stories in 2017!

~The Rumble Team


7 Trends in Organizational Storytelling to Look for in 2017

Video continues to be more important than ever. If a picture is worth a thousand words, then video delivers the equivalent of 24,000 words of story power per second. It’s well past time to devote some budget to this critical media.

Immediacy rules. Facebook live streaming, Snapchat stories and Instagram stories all rely on a willingness to place speed over deliberation. In 2017 no one will be waiting for perfection.

Fake news is a force to be reckoned with. The trolls are smarter than ever but even accidental fake news is a real problem. Telling your own company story first is the best defense against this cancer.

Millenials are changing the dynamics of email. Millennials now make up 30% of the workforce, and they overwhelmingly prefer instant chat to email. While email isn’t disappearing yet, this trend means that email marketers will have to tell better stories than ever to earn their attention.

Your blog content IS your SEO. Whether your content is long or short, video or infographic, Google is reading and rewarding great stories. So if your blog is a graveyard that hasn’t been updated in months, you’re opening the door wide for the competition to outrank you.

Linked In is unbeatable for B2B. No other network can touch Linked In’s quality of data on prospects’ employment history, industry, job titles and areas of interest. If Microsoft makes good on its post-acquisition plans, Linked In will be more important than ever for channel development.

Wearables are finally hitting their stride. These devices are now fully mainstream, and inside their anonymized data lies thousands of amazing stories to be told. Fitness companies, biomedical companies, even food and beverage should be collaborating to mine this data and lead the way.