About
Approach
WHAT SETS US APART
AI has made communications fast, cheap, and indistinguishable. Any organization can now generate a press release, a keynote, or a campaign in seconds that is polished, plausible, and impossible to tell apart from every competitor doing the same thing.
B-MAP™ is how Rumble ensures that doesn't happen to your story. It's our proprietary framework for understanding what actually drives an audience: their Behavior, Motivation, Awareness, and Perception. It replaces internal opinion — and increasingly, AI-generated assumption — with external fact, before a single message is written.
We use AI the way it should be used, to accelerate execution, not to replace judgment. B-MAP™ is the research discipline that keeps your story grounded in something true about your specific audience, not the statistically average output of everyone else's prompt.
The organizations that stand out over the next decade won't be the ones producing the most content. They'll be the ones whose story is actually built on deep empathy for the customer. That's the gap B-MAP™ closes.
Our Story
The story behind the name
In the 1980s and 1990s, boxing ring announcer Michael Buffer turned the phrase "Let's get ready to rumble" into a $400 million asset. To the audience, it felt totally spontaneous, but it was a product built from a flash of inspiration followed by years of strategy, testing, and refinement.
Founded in 2013, Rumble is built on that same principle. Memorable work is the product of insight, strategy, and disciplined execution applied consistently over time. That approach has earned us the trust of clients across aerospace, technology, consumer products, life sciences, nonprofits for over a decade.
Team
Carol Schiller
Founding Partner
Carol has over 20 years experience in strategic communications, marketing, brand storytelling, and business development. Carol has worked with leadership teams across multiple industries including biopharmaceuticals, retail, consumer products, nonprofits, and aviation, among others.
Carol is also a Senior Lecturer in the University of Washington graduate Communication Leadership program, where she teaches Brand Storytelling and Marketing Copywriting. Carol holds a BA from Barnard College, and a Master Degree from Columbia University. She is also a 70.3 Ironman triathlete and a sucker for dogs of all kinds.
Steven Sullivan
Senior Full Stack Architect
For the last 20 years, Steven has not just been a web developer, but a multitalented full stack architect. His deep operational expertise gained from over two decades of consulting and running his own agency ensures his ability to foresee problems before they arise. Past clients include government, healthcare, and nonprofit organizations.
After growing up in the UK and attending the University of Derby, Steven now lives in Atlanta, Georgia, and dreams of acquiring a parcel of land to raise his horses and a herd of goats.
Rachel Mendelson
Graphic Designer
Rachel Mendelson has over 16 years of experience as a graphic designer with a specialty in typography and layout. Her background includes working with publishing houses in the USA, Europe and Israel and with clients all over the world. In her spare time she enjoys practicing martial arts.
ANASTASIYA VOLOVIK
Accounting Manager
Anastasiya has over 10 years of experience in accounting management and HR services, supporting growing businesses across technology startups and professional services firms. She specializes in financial operations, payroll, budgeting, HR administration, and compliance, helping organizations build strong operational foundations as they scale.
Anastasiya earned a degree in Economics and Operations Management from California State University, Los Angeles, and holds a QuickBooks Online Level 1 Certification. She is fluent in Russian and enjoys traveling and experiencing new cultures.
LENY BALUTE
CREATIVE PROJECT COORDINATOR
Leny has over 10 years of experience in graphic design and project coordination, supporting agencies, startups, and small businesses. She specializes in developing creative assets, coordinating projects from concept through completion, and helping teams deliver high-quality work on time. Her combination of design expertise and project management skills enables her to keep both creative and operational priorities aligned.
Leny earned an Associate's degree in Computer Science from St. Chamuel Institute of Technology, where she studied programming and website development. She is proficient in Adobe Creative Suite, Canva, Mailchimp and WordPress. Outside of work, Leny enjoys spending time with her family.