Every week, a new AI model launches with groundbreaking features, confusing restrictions, and baffling pricing. Google and OpenAI are naming research tools the same thing, Microsoft’s Copilot pricing feels like 2005-era texting, and Perplexity’s latest upgrade comes with a major security risk. Here’s what’s happening—and what you need to know right now. If you’ve been […]
A recent campaign on Linked In by the Washington State Department of Health missed the mark. Here’s why: 1. Sub-optimal channel Conversations about sexual health are inherently private and personal, which is the opposite of what LinkedIn is for. This belongs on Instagram and Facebook, but unless you are swimming in cash, it’s hard to […]
Last month, two refugee brothers from Guinea caught a major break when their ginger beer company, Ginjan, was featured on Humans of New York. With over 11 million followers, it was the Instagram equivalent of getting picked for Oprah’s Book of the Month Club. But opportunity quickly turned to crisis when their small business was […]
For ten years, Rumble Marketing has been helping clients tell their brand stories. Often this involves changing or updating a company’s visual identity. But just as often it means guiding clients in discovering whether a new visual identity is really needed at all. Now Rumble is the client – and it was our turn to […]
A few weeks ago, Rand Fishkin(opens in new tab) raised a critical alarm for content marketers and SEOs. In this superb article(opens in new tab) (which every remotely serious content marketer should read) he breaks down in excruciating detail how Google is making it harder than ever for content marketers to earn organic click-throughs. They do […]
It happens all the time. You’re super confident about the potential for a new business idea, but when you try to present it… your audience fails to see it your way. Why? It’s easy to blame outside factors. Maybe the audience lacks vision, or the company culture is inflexible. Those could be true, but it’s […]
