It’s the time of year when your inbox is filled with round-ups, predictions and, lets face it, a decent amount of flim-flam. In the spirit of the season, we decided to go with organizational storytelling trends, because that’s what our clients care about! Feel free to download it, share it, and even tell us if you […]
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Marketers today face a dilemma. On the one hand, there is the intense pressure to ramp up content creation. On the other is the certain knowledge that readers’ inboxes and social feeds are already overflowing, which means the bar for quality is higher than ever before. How do you come up with great content ideas […]
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Marketing execs are in a fix. On the one hand, there is stark evidence that a powerful brand has enormous influence over purchasing behavior and customer satisfaction. On the other, rebrands are almost always a total waste of money, not to mention highly embarrassing and public when they fail. (You can predict the likely degree […]
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People are fascinated by car wrecks. The more awful, the more we feel compelled to look. The same is true in marketing. Somehow, everyone loves to cringe and comment when a company has some kind of public meltdown. And like with most car wrecks, the average observer will get a lot of the facts just […]
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A whole lot is going wrong right now for the folks at the Takata airbag company in Japan, and my heart goes out to their PR team. While the crisis swirls around them crushing their brand reputation – and the company stock by 23%- their social team, if they have one, appears to be paralyzed, […]
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A week ago the Tough Mudder team brought their unique brand of muddy fun and obstacle course racing to the Seattle area. Founded in 2010, Tough Mudder Inc. has zoomed to $75 million in revenue in just 4 years with over 60 events held per year worldwide. With growth like that, it’s worth taking a peek at what’s working […]
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