It happens all the time. You’re super confident about the potential for a new business idea, but when you try to present it… your audience fails to see it your way. Why? It’s easy to blame outside factors. Maybe the audience lacks vision, or the company culture is inflexible. Those could be true, but it’s […]
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It’s the time of year when your inbox is filled with round-ups, predictions and, lets face it, a decent amount of flim-flam. In the spirit of the season, we decided to go with organizational storytelling trends, because that’s what our clients care about! Feel free to download it, share it, and even tell us if you […]
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Storytelling with a capital “S” can be a bit intimidating. Every day businesses are urged to use more storytelling, but sometimes it feels like a huge project with pressure to completely re-do everything. It turns out that pro storytellers apply some of the same core techniques regardless of project size. Whether you are planning a complete […]
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Marketers today face a dilemma. On the one hand, there is the intense pressure to ramp up content creation. On the other is the certain knowledge that readers’ inboxes and social feeds are already overflowing, which means the bar for quality is higher than ever before. How do you come up with great content ideas […]
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Marketing execs are in a fix. On the one hand, there is stark evidence that a powerful brand has enormous influence over purchasing behavior and customer satisfaction. On the other, rebrands are almost always a total waste of money, not to mention highly embarrassing and public when they fail. (You can predict the likely degree […]
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People are fascinated by car wrecks. The more awful, the more we feel compelled to look. The same is true in marketing. Somehow, everyone loves to cringe and comment when a company has some kind of public meltdown. And like with most car wrecks, the average observer will get a lot of the facts just […]
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