Rebrand & Story Transformation
Neurofibromatosis Therapeutic Acceleration Program (NTAP)
NTAP is a scientific research accelerator whose mission is to find therapies for neurofibromatosis (NF1), one of the most common rare diseases, affecting 1 in 3,000 people. But their brand identity and website were passive tools that failed to communicate the importance scope and opportunity of their work.
Deliverables
- Brand discovery research
- New visual identity
- Brand story & messaging
- Brand guidelines & toolkit
- Website redesign and build
- Sales collateral materials
- Presentation design & content
Approach
The Rumble team conducted a detailed story discovery research process that included target audience interviews, stakeholders' input, and boots-on-the-ground understanding of the competitive landscape. Once we had a clear definition of the target audience and their motivations, the creative team developed a complete visual and messaging system aligned to their industry, audiences, and objectives.
Outcome
Built a new brand identity with a complete visual system and toolkit.
Launched brand new website 1 week ahead of deadline.
Launched NF Research Newsletter to accelerate communications with the scientific community.
Redesigned full suite of communications collateral.
