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Rebrand & Story Transformation

Neurofibromatosis Therapeutic Acceleration Program (NTAP)

NTAP is a scientific research accelerator whose mission is to find therapies for neurofibromatosis (NF1), one of the most common rare diseases, affecting 1 in 3,000 people. But their brand identity and website were passive tools that failed to communicate the importance scope and opportunity of their work.


  • Brand discovery research
  • New visual identity
  • Brand story & messaging
  • Brand guidelines & toolkit
  • Website redesign and build
  • Sales collateral materials
  • Presentation design & content


The Rumble team conducted a detailed story discovery research process that included target audience interviews, stakeholders' input, and boots-on-the-ground understanding of the competitive landscape. Once we had a clear definition of the target audience and their motivations, the creative team developed a complete visual and messaging system aligned to their industry, audiences, and objectives.

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Built a new brand identity with a complete visual system and toolkit.

Launched brand new website 1 week ahead of deadline.

Launched NF Research Newsletter to accelerate communications with the scientific community.

Redesigned full suite of communications collateral.

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