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Copywriter’s secret: Customers Don’t Care About Your Passion

May 23, 2010

Here’s a tip you can use to write just about anything better: Your customer doesn’t give a rat’s ass about you. Or your passion. Or your company’s mission. Your customers only cares about themselves. So take a look at your website, brochure or any other marketing copy you are using right now. Do you have a […]

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