Insights

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How to Pick My Brain

April 4, 2011

Every free-lancer, marketer or entrepreneur faces this dilemma: How to deal with a slew of requests to have coffee and “pick your brain”. Here’s how I solved it: First, let’s clear something up. I do drink a lot of coffee and eat lunch, but I generally do it sitting at my desk. My schedule as […]

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How Not to Build a Facebook Following

March 11, 2011

Why artificially inflating your Facebook fan count is a bad idea.

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Top Most Annoying Things Parents Use Facebook For

December 30, 2010

As you ring in the New Year, commit yourself to avoiding these awful Facebook etiquette mistakes.

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Blogging, Dead Puppies and Small Business

October 18, 2010

What to think about before starting a small business blog

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7 Ways To Improve Your Giveaway Contest: A Case Study

July 5, 2010

You would think giving away a free trip would be easy, right? After all, who  doesn’t want a free ride to something? But it turns out that running a contest or giveaway takes more than just ready cash. If you want to use it to get noticed and inspire action, you need some detailed knowledge […]

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Copywriter’s secret: Customers Don’t Care About Your Passion

May 23, 2010

Here’s a tip you can use to write just about anything better: Your customer doesn’t give a rat’s ass about you. Or your passion. Or your company’s mission. Your customers only cares about themselves. So take a look at your website, brochure or any other marketing copy you are using right now. Do you have a […]

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