Insights

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Social Media True Grit: How Story Can Save #Takata

October 22, 2014

A whole lot is going wrong right now for the folks at the Takata airbag company in Japan, and my heart goes out to their PR team. While the crisis swirls around them crushing their brand reputation – and the company stock by 23%- their social team, if they have one, appears to be paralyzed, […]

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Put Some Tough Mudder #Badass in Your Brand

October 8, 2014

A week ago the Tough Mudder team brought their unique brand of muddy fun and obstacle course racing to the Seattle area. Founded in 2010, Tough Mudder Inc. has zoomed to $75 million in revenue in just 4 years with over 60 events held per year worldwide. With growth like that, it’s worth taking a peek at what’s working […]

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5 Marketing Words We Can Stop Using Right Now

May 14, 2014

Words can be a lot like workout clothes, marvelous when you first start using them, but pretty stinky after years of overuse. After reading three emails in one day that contained the same tired hyperbole, I decided that we owe it to our readers to do better. Now I confess to being as guilty as […]

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Why You Should Take the Summer Off from Social Media

May 6, 2014

This week, I tried out out the new blog posting functionality on Linked In. It’s pretty neat! I’ll come back in a a few months and let you know the business results of regularly posting there, but in the meantime, here’s a recap of what I covered in that post: I’ve noticed that plenty of […]

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4 Smart Management Lessons from the Epic Marina Quit Video

October 2, 2013

By now you may have already seen or heard of this epic video made by 25 year old Marina Shifrin quitting her job. In case you missed the memo, it already has over 5 million views on YouTube and is all over the internet. Here is Marina, showing us that she truly knows how to […]

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Message on a Bottle: 6 Reminders for Marketers Inspired by a Bottle of Coke

August 5, 2013

On a recent visit to London with my family, we stopped in a deli for lunch before touring the Tower of London.  It was hot and crowded with tourists.  The line felt endless.  Along our slow journey to the counter, we passed the typical cooler filled with drinks.  Imagine my shock when I spied a […]

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