Insights

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Simple Things Storytellers Do

November 18, 2016

Storytelling with a capital “S” can be a bit intimidating. Every day businesses are urged to use more storytelling, but sometimes it feels like a huge project with pressure to completely re-do everything. It turns out that pro storytellers apply some of the same core techniques regardless of project size. Whether you are planning a complete […]

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3 Techniques Top Storytellers Use for Inspired Content Creation

September 22, 2016

Marketers today face a dilemma. On the one hand, there is the intense pressure to ramp up content creation. On the other is the certain knowledge that readers’ inboxes and social feeds are already overflowing, which means the bar for quality is higher than ever before.  How do you come up with great content ideas […]

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Why Jeep’s Super Bowl Ad Made You Wanna Cry

February 9, 2016

Lots of people are talking about the Super Bowl ads this week. But I don’t want to just talk about what I liked, I want to show you what you can steal. Here goes. First, it’s no secret that storytelling is one of the most powerful marketing tricks in the book. The very best ads […]

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3 Signs Your Rebrand is Going to Be a Complete Waste of Money

January 26, 2016

Marketing execs are in a fix. On the one hand, there is stark evidence that a powerful brand has enormous influence over purchasing behavior and customer satisfaction. On the other, rebrands are almost always a total waste of money, not to mention highly embarrassing and public when they fail. (You can predict the likely degree […]

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Whole Foods: How They Can Rewrite Their Story and Win the PR War

November 10, 2015

People are fascinated by car wrecks. The more awful, the more we feel compelled to look. The same is true in marketing. Somehow, everyone loves to cringe and comment when a company has some kind of public meltdown. And like with most car wrecks, the average observer will get a lot of the facts just […]

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SEO for Content Marketers: 7 Ways to Make Your Content Stand Out

January 29, 2015

Picture this: Day in and day out you shed blood, sweat and tears over your content. You rack your brain for timely, relevant topics. You research diligently to ensure you deliver genuine value and not just fluff. You cry over every comma, and re-Google The Oatmeal to make sure you’re using your semicolons properly. And what do […]

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