The fastest-growing fast-casual chain in the Pacific Northwest needed a brand story refresh across online and offline assets, including a new tagline, mission statement, website copy, and design. They also wanted practical strategies to drive specific sales objectives like increasing higher-margin wrap sales, driving online ordering to reduce wait times in store, and promoting seasonal offerings.


  • Brand story, voice, and positioning
  • New web design and copy
  • Brand tagline reimagined
  • Brand mission statement updated
  • Instore signage design and copy

Home page story revamped

Transformed the home page story by shifting perspective from what they do, to why it matters, through copy.

Group 1235


After meeting the client and conducting in-depth research on competitors, customers, and employees, a new Brand Positioning Guide that defined the client’s fresh, snappy, and youthful brand voice, story, and position was developed. Followed by a completely fresh take on the mission statement, brand tagline, in-store signage, and web copy.

A collaborative process with all stakeholders ensured that objectives were aligned, following a specific hierarchy. We then applied those priorities across every online and offline touchpoint through design and copy.

Featured salad rebranded

Increased the featured salads’ sales by rebranding ‘Featured salad’ as a chef-designed ‘Salad of the month’.

Group 1236

Orders page refreshed

Increased mobile app downloads and wrap orders by focusing on faster orders and speed as a benefit.

Group 1235

Seasonal orders repositioned

Increased seasonal salad orders by emphasizing seasonality, and changed misperception from old/new menu to year-round/season menu.

Group 1236

Careers page redesigned

Highlighted company culture and opportunities to direct applicants to the HR portal by using the website, increasing applications.

Group 1237


Repositioned brand with new tagline focusing on the why: healthy and convenient.

Group 1238


Increased awareness of Evergreen's unique story of salad-y goodness in a highly competitive market segment.

Increased visibility for app downloads and online ordering.

Increased visibility and ordering of high-margin wraps. Improved recruitment process through the website.

Related Projects

A complete rebrand and story transformation for NTAP including a bold, new website.

Read More

A digital & retail story makeover for Evergreens salads, a PNW fast-casual chain.

Read More

A strategic digital transformation to support Tineco's North America brand launch.

Read More

Get in touch to get started.