BRAND REFRESH & VISUAL IDENTITY TRANSFORMATION
CURA HOSPITALITY
With over 50 years of experience, Cura serves as premier dining services partner for Senior Living Communities, Acute Care Hospitals, and Behavioral Health and Wellness Centers across North America. However, its outdated brand identity and sales tools struggled to express the full story of its expertise in an already cluttered landscape.
Deliverables
- Brand audit
- Market analysis
- Brand guidelines & toolkit
- Sales collateral materials
- New visual identity
- Brand story & messaging
- RFP proposal template
Approach
A brand audit was conducted using the B-MAP™ methodology to understand its current market position, competitor landscape, and audience perception.
Outcome
Built a new brand identity with a complete visual system and toolkit.
Developed a sales toolkit to optimize workflows to achieve sales objectives.
Designed new exhibition collateral to attract and maximize engagement with audiences at major trade shows.
Redesigned full suite of communications collateral.
Wrote, designed and delivered a 250-page RFP document within 6 weeks for a key strategic opportunity.
