This week my 8 year old daughter started daytime summer camp, and came home with this sticker on her chest:
It says, “See all the fun we are having at camp!” Like us on Facebook”…
So, the camp is asking me to “Like” their Facebook page. Which I totally get, except for a few things:
First, I already “Liked” their page when they asked me in an email a while ago. And since I tend to pay more attention to Facebook pages than the average citizen, I have repeatedly checked it out. And you know what? As a mom and customer, there’s just not much to “Like” about the page. In marketing language, their content sucks.
Second, I’m totally cool with them asking me to ‘Like” their page in almost every which way: Emails; at the bottom of every single one of those dozens of forms I have to sign; a big sign on the door — hey, even a camp ditty with a line about how fun their Facebook page is(n’t). But a sticker on my kid’s chest? Now you are creeping me out.
What can everyone who runs a Facebook page learn from this?
1. Don’t use desperation tactics to drive your Facebook page. Especially when it comes to people’s kids. First think, “How would I feel if someone used this tactic on me? Could I do something similar that would work just as well? ” My friend Lua over at Miss Lulu Blogs rightly pointed out that even putting it on her backpack would have been way better.
2. As the always-amazing Ramon DeLeon commented, the problem here is really lack of winning content. See, my older daughter attends another summer camp, a sleepaway camp no less, and their Facebook content is equally bad. It’s a sleepaway camp people! Can you think of a better, more interested audience than parents of kids who are away for the summer? That page should be HUMMING with interaction among interested parents. What do they got? Nada.
“Name your kid’s favorite Harry Potter book correctly to win a free goody bag for the whole bunk!”
Parents name the book and their kid, camp checks, and declares the winners both to the campers on site and then to the parents, on the Facebook page of course. Thus, kids and parents have a unique interaction VIA Facebook that is fun for all.
“Congratulations to Joey in the Raccoon bunk for having a mom who knows her Harry Potter! He and all his buddies will be enjoying candy bars and popcorn tonight!”
And I just made that up.
What do you recommend for juicing up a summer camp Facebook page?