Storytelling

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3 Signs Your Rebrand is Going to Be a Complete Waste of Money

January 26, 2016

Marketing execs are in a fix. On the one hand, there is stark evidence that a powerful brand has enormous influence over purchasing behavior and customer satisfaction. On the other, rebrands are almost always a total waste of money, not to mention highly embarrassing and public when they fail. (You can predict the likely degree […]

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Whole Foods: How They Can Rewrite Their Story and Win the PR War

November 10, 2015

People are fascinated by car wrecks. The more awful, the more we feel compelled to look. The same is true in marketing. Somehow, everyone loves to cringe and comment when a company has some kind of public meltdown. And like with most car wrecks, the average observer will get a lot of the facts just […]

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Social Media True Grit: How Story Can Save #Takata

October 22, 2014

A whole lot is going wrong right now for the folks at the Takata airbag company in Japan, and my heart goes out to their PR team. While the crisis swirls around them crushing their brand reputation – and the company stock by 23%- their social team, if they have one, appears to be paralyzed, […]

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