social media crisis management

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Social Media True Grit: How Story Can Save #Takata

October 22, 2014

A whole lot is going wrong right now for the folks at the Takata airbag company in Japan, and my heart goes out to their PR team. While the crisis swirls around them crushing their brand reputation – and the company stock by 23%- their social team, if they have one, appears to be paralyzed, […]

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