Social Media

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Why You Should Take the Summer Off from Social Media

May 6, 2014

This week, I tried out out the new blog posting functionality on Linked In. It’s pretty neat! I’ll come back in a a few months and let you know the business results of regularly posting there, but in the meantime, here’s a recap of what I covered in that post: I’ve noticed that plenty of […]

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The One Daily Habit to Make Your Social Strategy Sparkle

September 12, 2011

Recently, I got an email from a friend with 20+ years of executive-level marketing experience at a large firm. He’s just learning about social media, and asked about Facebook. Since we had done a very successful post on the Cozi page that day (it garnered over 300 comments and some critical customer insights), I immodestly […]

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Blogging, Dead Puppies and Small Business

October 18, 2010

What to think about before starting a small business blog

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7 Ways To Improve Your Giveaway Contest: A Case Study

July 5, 2010

You would think giving away a free trip would be easy, right? After all, who  doesn’t want a free ride to something? But it turns out that running a contest or giveaway takes more than just ready cash. If you want to use it to get noticed and inspire action, you need some detailed knowledge […]

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