This week, I tried out out the new blog posting functionality on Linked In. It’s pretty neat! I’ll come back in a a few months and let you know the business results of regularly posting there, but in the meantime, here’s a recap of what I covered in that post: I’ve noticed that plenty of […]
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Recently, I got an email from a friend with 20+ years of executive-level marketing experience at a large firm. He’s just learning about social media, and asked about Facebook. Since we had done a very successful post on the Cozi page that day (it garnered over 300 comments and some critical customer insights), I immodestly […]
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What to think about before starting a small business blog
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You would think giving away a free trip would be easy, right? After all, who doesn’t want a free ride to something? But it turns out that running a contest or giveaway takes more than just ready cash. If you want to use it to get noticed and inspire action, you need some detailed knowledge […]
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