Marketers today face a dilemma. On the one hand, there is the intense pressure to ramp up content creation. On the other is the certain knowledge that readers’ inboxes and social feeds are already overflowing, which means the bar for quality is higher than ever before. How do you come up with great content ideas […]
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Picture this: Day in and day out you shed blood, sweat and tears over your content. You rack your brain for timely, relevant topics. You research diligently to ensure you deliver genuine value and not just fluff. You cry over every comma, and re-Google The Oatmeal to make sure you’re using your semicolons properly. And what do […]
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By now Jack Stuef’s inflammatory post on BuzzFeed attacking Matt Inman, the creator of the stupendously successful website, The Oatmeal, has made the full rounds. I wasn’t even going to dignify it with a response until I saw that Inman himself published a reply. So here’s why you should ignore the BuzzFeed piece and go […]
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