Every week, a new AI model launches with groundbreaking features, confusing restrictions, and baffling pricing. Google and OpenAI are naming research tools the same thing, Microsoft’s Copilot pricing feels like 2005-era texting, and Perplexity’s latest upgrade comes with a major security risk. Here’s what’s happening—and what you need to know right now. If you’ve been […]
A recent campaign on Linked In by the Washington State Department of Health missed the mark. Here’s why: 1. Sub-optimal channel Conversations about sexual health are inherently private and personal, which is the opposite of what LinkedIn is for. This belongs on Instagram and Facebook, but unless you are swimming in cash, it’s hard to […]
Last month, two refugee brothers from Guinea caught a major break when their ginger beer company, Ginjan, was featured on Humans of New York. With over 11 million followers, it was the Instagram equivalent of getting picked for Oprah’s Book of the Month Club. But opportunity quickly turned to crisis when their small business was […]
For ten years, Rumble Marketing has been helping clients tell their brand stories. Often this involves changing or updating a company’s visual identity. But just as often it means guiding clients in discovering whether a new visual identity is really needed at all. Now Rumble is the client – and it was our turn to […]
On a recent visit to London with my family, we stopped in a deli for lunch before touring the Tower of London. It was hot and crowded with tourists. The line felt endless. Along our slow journey to the counter, we passed the typical cooler filled with drinks. Imagine my shock when I spied a […]
