A whole lot is going wrong right now for the folks at the Takata airbag company in Japan, and my heart goes out to their PR team. While the crisis swirls around them crushing their brand reputation – and the company stock by 23%- their social team, if they have one, appears to be paralyzed, […]
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This week, I tried out out the new blog posting functionality on Linked In. It’s pretty neat! I’ll come back in a a few months and let you know the business results of regularly posting there, but in the meantime, here’s a recap of what I covered in that post: I’ve noticed that plenty of […]
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By now you may have already seen or heard of this epic video made by 25 year old Marina Shifrin quitting her job. In case you missed the memo, it already has over 5 million views on YouTube and is all over the internet. Here is Marina, showing us that she truly knows how to […]
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Some pretty lousy advice is circulating about how to use Facebook’s Custom Audience Tool, and I hope you won’t take it. Here’s why: First, there is this silly post on The Social Media Examiner (which is generally a terrific blog). The post title makes it sound like you can use Facebook’s Custom Audience tool to […]
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By now Jack Stuef’s inflammatory post on BuzzFeed attacking Matt Inman, the creator of the stupendously successful website, The Oatmeal, has made the full rounds. I wasn’t even going to dignify it with a response until I saw that Inman himself published a reply. So here’s why you should ignore the BuzzFeed piece and go […]
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Recently, I got an email from a friend with 20+ years of executive-level marketing experience at a large firm. He’s just learning about social media, and asked about Facebook. Since we had done a very successful post on the Cozi page that day (it garnered over 300 comments and some critical customer insights), I immodestly […]
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