Some pretty lousy advice is circulating about how to use Facebook’s Custom Audience Tool, and I hope you won’t take it. Here’s why: First, there is this silly post on The Social Media Examiner (which is generally a terrific blog). The post title makes it sound like you can use Facebook’s Custom Audience tool to […]
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A week ago I got an email from my boss asking if I had heard about the Crock Pot Girls Facebook page. I hadn’t, but I quickly learned 2 things: They had grown from zero to almost 750,000 fans in just the prior two weeks (today they have well over a million). There was almost […]
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Even a kids’ summer camp needs a great Facebook content strategy
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Why artificially inflating your Facebook fan count is a bad idea.
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As you ring in the New Year, commit yourself to avoiding these awful Facebook etiquette mistakes.
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