Picture this: Day in and day out you shed blood, sweat and tears over your content. You rack your brain for timely, relevant topics. You research diligently to ensure you deliver genuine value and not just fluff. You cry over every comma, and re-Google The Oatmeal to make sure you’re using your semicolons properly. And what do […]
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A week ago the Tough Mudder team brought their unique brand of muddy fun and obstacle course racing to the Seattle area. Founded in 2010, Tough Mudder Inc. has zoomed to $75 million in revenue in just 4 years with over 60 events held per year worldwide. With growth like that, it’s worth taking a peek at what’s working […]
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Words can be a lot like workout clothes, marvelous when you first start using them, but pretty stinky after years of overuse. After reading three emails in one day that contained the same tired hyperbole, I decided that we owe it to our readers to do better. Now I confess to being as guilty as […]
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By now Jack Stuef’s inflammatory post on BuzzFeed attacking Matt Inman, the creator of the stupendously successful website, The Oatmeal, has made the full rounds. I wasn’t even going to dignify it with a response until I saw that Inman himself published a reply. So here’s why you should ignore the BuzzFeed piece and go […]
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Here’s a tip you can use to write just about anything better: Your customer doesn’t give a rat’s ass about you. Or your passion. Or your company’s mission. Your customers only cares about themselves. So take a look at your website, brochure or any other marketing copy you are using right now. Do you have a […]
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