Branding
Storytelling for brands
Where creativity meets strategic thinking.
Strategy
Brand stories that communicate what makes your product or service great.
Situational Analysis
A comprehensive evaluation of current market status including audience awareness, perception, and market position through research and B-MAP™ Behavioral Analysis.
Brand Audit
An analysis of brand elements across all touchpoints (digital, social, internal and external comms, collaterals, fixturing, signage, etc.). And the evaluation of the effectiveness of visual and story expressions.
Brand Strategy
Define, plan, and direct the creation and rollout of the story that powers your product or service.
Opportunity Analysis
Analysis and creation of a prioritized list of all the places across brand touchpoints where implementing the new brand strategy can optimize for defined objectives.
Consulting
Advisory and consulting services that support branding and brand expression for strategic initiatives, product launches, and sales activities.
“Color increases brand recognition by up to 80%.”
Source: Forbes
Brand Development
The research, insights, analytics, and creative thinking that go into building your story.
Brand Discovery
A process that identifies the brand values, goals, target audience, and unique offerings through research and B-MAP™ Behavioral Analysis. The outcome of the brand discovery process is a Brand Brief that provides a rigorous framework that supports brand strategy and decision-making.
Visual Identity
A visual expression of your brand’s unique value, along with a complete toolkit of design elements: logos, typography, color, imagery, etc.
Messaging & Story
A crisp, succinct expression of your brand’s unique value across all touchpoints.
“Most companies consider rebranding once every 7 to 10 years for business growth.”
Source: Entrepreneur
Rebranding
The research, insights, analytics, and creative thinking that go into building your story.
Brand Audit
An analysis of brand elements across all touchpoints (digital, social, internal and external comms, collaterals, fixturing, signage, etc.). And the evaluation of the effectiveness of visual and story expressions.
Brand Story Refresh
Refresh and realignment of brand story to express value through updated story, messaging, and visual systems.
Brand Identity Refresh
Updates to brand visual identity and systems (toolkits, photography, etc.) that respect brand essence while revitalizing it.
Brand Implementation
Implementation of new and refreshed brand visual identity and systems across all organizational touchpoints. Includes rollout of new brand to stakeholders.
Web Strategy & Design
The most important digital expression of your brand story.
Website Audit
Analysis of current website navigation, content, visual expression, photography, usability, and SEO, along with an audit of how each page performs on behalf of business objectives and brand strategy.
Website Design
Design that instantly telegraphs the power of your brand story, highlights what matters most about your organization, engages visitors, and encourages your target audience to take action.
Information Architecture Planning
A plan and approach to website structure, layout, and navigation, that makes it as easy and helpful as possible for your target audience to understand what they need to know and do, and how to do it.
Content Development
Simple, clear copy that tells your story and is also search-friendly.
Website maintenance
All the regular website maintenance that’s required to ensure that your website loads fast, and is up-to-date, responsive, and always online.
Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
A process to make your website search-optimized, making it easier for your audience to discover and explore it.
“Users form an opinion about a website in 0.05 seconds."
Source: Forbes
Presentation Design
High-level consulting on story architecture, content, and design.
Content Audit
A review and analysis of existing content, data, and design.
Story Content & Scripting
Content that articulates your story with clarity and simplicity, and storyboarded into a persuasive narrative.
Data Visualization
Data-driven storytelling that highlights the metrics that matter most to your audience.
Slide Design
Presentation decks that transform your ideas into a powerful story.
“6 in 10 attendees remember stories from presentations.”
Source: Business News Daily
Campaigns
Marketing campaigns that promote your product or service, build brand awareness, transform perceptions, and influence behavior.
Strategy & Development
Campaign approach, messaging, design, toolkits, and fulfillment.
Distribution Plan & Budgeting
Action plans and associated budgets to roll out the campaign to target your audience(s).
Campaign Assets
Campaign assets, including online and offline advertising, social media assets, collateral materials, bus wraps, posters, billboards, signage, etc.
Photography and Videography
An end-to-end planning, creative direction, and production of the visual storytelling that sells the emotional moments and makes your story resonate.
“80% of sales conversations are forgotten within 24 hours, emphasizing the importance of compelling sales collateral.”
Source: Marketing Tech News
Sales Collateral
Communication and sales tools that help you stand out against the competition.
Sales Roadmap
A strategic roadmap that connects sales targets and tools to marketing deliverables.
Sales Asset Audit
A review and analysis of existing sales assets and workflow that identifies all the sales touchpoints where marketing could serve sales better.
Audience Motivation Mapping
Identification and analysis of target audience segments, motivation, and behavior. Learn more about B-MAP™ Analysis.
Sales Asset Development
On-demand sales collateral, including copy and design for digital assets, offline assets, trade show planning, materials and fixturing, digital and physical signage, white papers, brochures, social media campaigns (including LinkedIn), etc.