It’s the time of year when your inbox is filled with round-ups, predictions and, lets face it, a decent amount of flim-flam. In the spirit of the season, we decided to go with organizational storytelling trends, because that’s what our clients care about!
Feel free to download it, share it, and even tell us if you thing we got something wrong. A text copy with links to all sources is included below, because as all our friends know, we are sticklers for evidence.
Go forth and tell great stories in 2017!
~The Rumble Team
Video continues to be more important than ever. If a picture is worth a thousand words, then video delivers the equivalent of 24,000 words of story power per second. It’s well past time to devote some budget to this critical media.
Immediacy rules. Facebook live streaming, Snapchat stories and Instagram stories all rely on a willingness to place speed over deliberation. In 2017 no one will be waiting for perfection.
Fake news is a force to be reckoned with. The trolls are smarter than ever but even accidental fake news is a real problem. Telling your own company story first is the best defense against this cancer.
Millenials are changing the dynamics of email. Millennials now make up 30% of the workforce, and they overwhelmingly prefer instant chat to email. While email isn’t disappearing yet, this trend means that email marketers will have to tell better stories than ever to earn their attention.
Your blog content IS your SEO. Whether your content is long or short, video or infographic, Google is reading and rewarding great stories. So if your blog is a graveyard that hasn’t been updated in months, you’re opening the door wide for the competition to outrank you.
Linked In is unbeatable for B2B. No other network can touch Linked In’s quality of data on prospects’ employment history, industry, job titles and areas of interest. If Microsoft makes good on its post-acquisition plans, Linked In will be more important than ever for channel development.
Wearables are finally hitting their stride. These devices are now fully mainstream, and inside their anonymized data lies thousands of amazing stories to be told. Fitness companies, biomedical companies, even food and beverage should be collaborating to mine this data and lead the way.
The bigger the company, the greater the need to communicate clearly, swiftly, and at scale. But precious few enterprise teams are trained storytellers. That’s where we come in. We work with leadership and across teams to make your story shine. Specialty areas include: High-stakes sales presentations, product launches, press releases, internal communications, vision and strategy presentations, leadership speeches, event videos and decks, and more. If it needs a good story, we’ve got you covered.
Founder and Chief Storyteller, Carol Schiller, teaches two graduate level seminars in the Communication Leadership graduate program at the University of Washington. The Fall class is an advanced class in Marketing Copywriting and the Spring class covers Content Strategy and Development as well as Social Media.
Enterprise firms have priceless intellectual property locked within the brains of their executives and teams. We help them unlock that story-power and share it across company communications; inspiring everyone from front-line sales to back-office support and anchoring them in the company mission. Call us to transform your corporate communications – from high stakes pitches for A+ accounts to the deck and video for your next all-hands vision meeting.
Small and mid-sized companies need marketing to grow, but their staffs are often overstretched and trying to do everything at once. They turn to us for the multi-dimensional skill set of a full marketing agency to help them tell their story.
Technology companies are pioneers in an exciting and constantly evolving digital landscape. We work with companies ranging from Fortune Top 50 Enterprise to new app developers, going beyond features and benefits to articulate the fundamental promise of new technology.
When bad news breaks, the story you tell is more important than ever. You need to act quickly to restore trust and define a path forward.
It can be very difficult to find your way to a good story through the maelstrom, especially when stakeholders are ratcheting up the pressure. An objective perspective combined with deep storytelling experience can make all the difference in turning the narrative around.
Your website is the cornerstone of your digital castle. Can your current copy and design support and contribute to the growth of your business?
Transform your website into a powerful digital tool that brings your brand story to life while delivering useful, meaningful experiences for your customers and prospects.
Get copywriting services for websites, landing pages, email campaigns, blogs, sales collateral, social content, ad copy, and more.
Bringing your company story to life across all your digital communication channels – to us, that’s digital transformation. From websites to dynamic blog content; from digital ad campaigns to social media; from email campaigns to the company intranet – if it uses pixels to communicate, we work with you to make sure your message is clear, persuasive, and meaningful to your target audience.
Say hello to interactive workshops, custom-designed with your company use cases and materials. Your teams will learn to use stories to explain their ideas clearly and deliver better results for the business.
Sell it with words: Marketing copywriting that gets results
Tell it to sell it: Storytelling for better business communications
Can I tweet that?: Social media for executives and teams
Sell smarter: LinkedIn for business development
Tell it like Einstein: Storytelling for IT
Your brand story is what makes people care. It’s the “why” that makes you stand out from the competition and cements loyal relationships with your customers.
Once your brand story is locked, it can add tremendous marketing power to everything you do, from product design, to website copy, to social media campaigns, and sales brochures. But, only if you know how to use it.
We don’t just hand you a pretty brand book and leave you to figure it all out. We show you how to deploy that brand story across the business, helping you write copy, design campaigns, create websites, and even prepare that winning sales presentation.
The best nonprofits are focused on mission, not marketing. But without a clearly articulated story, it’s very hard to raise awareness and funds. Ask about our special nonprofit rates, so we can take care of the marketing and you can focus on doing good.
Pharmaceutical companies, hospital systems, and medical equipment manufacturers are in many ways the unsung superheroes of our time. We work with them to bring the incredible stories of their lifesaving products to life.