Words can be a lot like workout clothes, marvelous when you first start using them, but pretty stinky after years of overuse. After reading three emails in one day that contained the same tired hyperbole, I decided that we owe it to our readers to do better.
Now I confess to being as guilty as anyone of using at least some of these words in the past, but after years of valiant performance I believe these (and probably many others) are ready for a break. So the next time you catch yourself reaching for one of these words, how about taking a few extra minutes to come up with a fresher approach.
Got any overused marketing words you’re ready to be done with? I’d love to hear ’em!