December 3, 2017
Woman using storytelling

Why your great idea isn’t getting a fair hearing

It happens all the time. You’re super confident about the potential for a new business idea, but when you try to present it… your audience fails […]
December 13, 2016

7 Organizational Storytelling Trends to Watch in 2017

It’s the time of year when your inbox is filled with round-ups, predictions and, lets face it, a decent amount of flim-flam. In the spirit of […]
November 18, 2016

Simple Things Storytellers Do

Storytelling with a capital “S” can be a bit intimidating. Every day businesses are urged to use more storytelling, but sometimes it feels like a huge project […]
May 14, 2015

The Periscope App Deserves Every Content Marketer’s Attention. Here’s Why.

There’s a new iOS app in town, but unlike so many flash-in-the-pan social media darlings this one deserves your attention. It’s called Periscope (@periscopeco) and in […]
October 22, 2014

Social Media True Grit: How Story Can Save #Takata

A whole lot is going wrong right now for the folks at the Takata airbag company in Japan, and my heart goes out to their PR […]
May 6, 2014

Why You Should Take the Summer Off from Social Media

This week, I tried out out the new blog posting functionality on Linked In. It’s pretty neat! I’ll come back in a a few months and […]
October 2, 2013

4 Smart Management Lessons from the Epic Marina Quit Video

By now you may have already seen or heard of this epic video made by 25 year old Marina Shifrin quitting her job. In case you […]
February 1, 2013

Facebook’s Custom Audience Tool: Don’t Make This Mistake With It

Some pretty lousy advice is circulating about how to use Facebook’s Custom Audience Tool, and I hope you won’t take it. Here’s why: First, there is […]
December 10, 2012

The Oatmeal: Why the BuzzFeed Story About Matt Inman Got It Wrong

By now Jack Stuef’s inflammatory post on BuzzFeed attacking Matt Inman, the creator of the stupendously successful website, The Oatmeal, has made the full rounds. I […]
September 12, 2011

Social Media Gold: 1 Daily Habit to Make Your Social Strategy Sparkle

Recently, I got an email from a friend with 20+ years of executive-level marketing experience at a large firm. He’s just learning about social media, and […]
July 15, 2011

What I Learned from Summer Camp About Facebook Pages

Even a kids' summer camp needs a great Facebook content strategy
May 17, 2011

Don’t Write Twitter Off Just Yet

Recently, the always excellent Jay Baer, who speaks, writes and consults about social media, did an interview with Steve Lundin of Big Frontier about, well, social […]