December 3, 2017
Woman using storytelling

Why your great idea isn’t getting a fair hearing

It happens all the time. You’re super confident about the potential for a new business idea, but when you try to present it… your audience fails […]
December 13, 2016

7 Organizational Storytelling Trends to Watch in 2017

It’s the time of year when your inbox is filled with round-ups, predictions and, lets face it, a decent amount of flim-flam. In the spirit of […]
November 18, 2016

Simple Things Storytellers Do

Storytelling with a capital “S” can be a bit intimidating. Every day businesses are urged to use more storytelling, but sometimes it feels like a huge project […]
January 26, 2016

3 Signs Your Re-Brand is Going to Be a Complete Waste of Money

Marketing execs are in a fix. On the one hand, there is stark evidence that a powerful brand has enormous influence over purchasing behavior and customer […]
November 10, 2015

Whole Foods: How They Can Rewrite Their Story and Win the PR War

People are fascinated by car wrecks. The more awful, the more we feel compelled to look. The same is true in marketing. Somehow, everyone loves to […]
May 14, 2015

The Periscope App Deserves Every Content Marketer’s Attention. Here’s Why.

There’s a new iOS app in town, but unlike so many flash-in-the-pan social media darlings this one deserves your attention. It’s called Periscope (@periscopeco) and in […]
January 2, 2015

Find Your…New Tagline?

 By Catherine Captain It seems everyone these days wants us to find something. Corona wants us to find our beach. Nike wants us to find our […]
October 8, 2014

Put Some Tough Mudder #Badass in Your Brand

A week ago the Tough Mudder team brought their unique brand of muddy fun and obstacle course racing to the Seattle area. Founded in 2010, Tough Mudder Inc. has […]
May 6, 2014

Why You Should Take the Summer Off from Social Media

This week, I tried out out the new blog posting functionality on Linked In. It’s pretty neat! I’ll come back in a a few months and […]
October 2, 2013

4 Smart Management Lessons from the Epic Marina Quit Video

By now you may have already seen or heard of this epic video made by 25 year old Marina Shifrin quitting her job. In case you […]