December 3, 2017
Woman using storytelling

Why your great idea isn’t getting a fair hearing

It happens all the time. You’re super confident about the potential for a new business idea, but when you try to present it… your audience fails […]
December 13, 2016

7 Organizational Storytelling Trends to Watch in 2017

It’s the time of year when your inbox is filled with round-ups, predictions and, lets face it, a decent amount of flim-flam. In the spirit of […]
November 18, 2016

Simple Things Storytellers Do

Storytelling with a capital “S” can be a bit intimidating. Every day businesses are urged to use more storytelling, but sometimes it feels like a huge project […]
December 10, 2012

The Oatmeal: Why the BuzzFeed Story About Matt Inman Got It Wrong

By now Jack Stuef’s inflammatory post on BuzzFeed attacking Matt Inman, the creator of the stupendously successful website, The Oatmeal, has made the full rounds. I […]
May 17, 2011

Don’t Write Twitter Off Just Yet

Recently, the always excellent Jay Baer, who speaks, writes and consults about social media, did an interview with Steve Lundin of Big Frontier about, well, social […]
April 3, 2011

How to Pick My Brain

Every free-lancer, marketer or entrepreneur faces this dilemma: How to deal with a slew of requests to have coffee and “pick your brain”. Here’s how I […]
December 30, 2010

Top 5 Most Annoying Things Parents Use Facebook For

As you ring in the New Year, commit yourself to avoiding these awful Facebook etiquette mistakes.
October 18, 2010

Blogging, Dead Puppies and Small Business

What to think about before starting a small business blog
August 23, 2010

How To Market to Moms Online

Want to know how to reach women and moms online? Please vote for and attend my SXSW panel, which is designed to teach exactly how Cozi.com, […]
July 4, 2010

7 Ways To Improve Your Giveaway Contest: A Case Study

You would think giving away a free trip would be easy, right? After all, who  doesn’t want a free ride to something? But it turns out […]
June 18, 2010

4 Simple Tips for Using Facebook for Non-Profits

I’m always amazed at what a terrible job most non-profits do with Facebook. After all, designing and executing a good website is expensive and requires some […]
May 23, 2010

Copywriting That Sells: Or, I Don’t Care About Your Passion

Here’s a tip you can use to write just about anything better: Your customer doesn’t give a rat’s ass about you. Or your passion. Or your company’s […]