December 3, 2017
Woman using storytelling

Why your great idea isn’t getting a fair hearing

It happens all the time. You’re super confident about the potential for a new business idea, but when you try to present it… your audience fails […]
December 13, 2016

7 Organizational Storytelling Trends to Watch in 2017

It’s the time of year when your inbox is filled with round-ups, predictions and, lets face it, a decent amount of flim-flam. In the spirit of […]
November 18, 2016

Simple Things Storytellers Do

Storytelling with a capital “S” can be a bit intimidating. Every day businesses are urged to use more storytelling, but sometimes it feels like a huge project […]
February 1, 2013

Facebook’s Custom Audience Tool: Don’t Make This Mistake With It

Some pretty lousy advice is circulating about how to use Facebook’s Custom Audience Tool, and I hope you won’t take it. Here’s why: First, there is […]
September 8, 2011

Crock Pot Girls: 3 Lessons for Social Media Managers

A week ago I got an email from my boss asking if I had heard about the Crock Pot Girls Facebook page. I hadn’t, but I […]
July 15, 2011

What I Learned from Summer Camp About Facebook Pages

Even a kids' summer camp needs a great Facebook content strategy
March 11, 2011

How NOT to Build a Facebook Following

Why artificially inflating your Facebook fan count is a bad idea.
December 30, 2010

Top 5 Most Annoying Things Parents Use Facebook For

As you ring in the New Year, commit yourself to avoiding these awful Facebook etiquette mistakes.