December 3, 2017
Woman using storytelling

Why your great idea isn’t getting a fair hearing

It happens all the time. You’re super confident about the potential for a new business idea, but when you try to present it… your audience fails […]
December 13, 2016

7 Organizational Storytelling Trends to Watch in 2017

It’s the time of year when your inbox is filled with round-ups, predictions and, lets face it, a decent amount of flim-flam. In the spirit of […]
November 18, 2016

Simple Things Storytellers Do

Storytelling with a capital “S” can be a bit intimidating. Every day businesses are urged to use more storytelling, but sometimes it feels like a huge project […]
January 29, 2015

SEO for Content Marketers: 7 Ways to Make Your Content Stand Out

Picture this: Day in and day out you shed blood, sweat and tears over your content. You rack your brain for timely, relevant topics. You research […]
January 2, 2015

Find Your…New Tagline?

 By Catherine Captain It seems everyone these days wants us to find something. Corona wants us to find our beach. Nike wants us to find our […]
October 8, 2014

Put Some Tough Mudder #Badass in Your Brand

A week ago the Tough Mudder team brought their unique brand of muddy fun and obstacle course racing to the Seattle area. Founded in 2010, Tough Mudder Inc. has […]
May 14, 2014

5 Marketing Words We Can Stop Using Right Now

Words can be a lot like workout clothes, marvelous when you first start using them, but pretty stinky after years of overuse. After reading three emails […]
December 10, 2012

The Oatmeal: Why the BuzzFeed Story About Matt Inman Got It Wrong

By now Jack Stuef’s inflammatory post on BuzzFeed attacking Matt Inman, the creator of the stupendously successful website, The Oatmeal, has made the full rounds. I […]
May 23, 2010

Copywriting That Sells: Or, I Don’t Care About Your Passion

Here’s a tip you can use to write just about anything better: Your customer doesn’t give a rat’s ass about you. Or your passion. Or your company’s […]