December 3, 2017
Woman using storytelling

Why your great idea isn’t getting a fair hearing

It happens all the time. You’re super confident about the potential for a new business idea, but when you try to present it… your audience fails […]
December 13, 2016

7 Organizational Storytelling Trends to Watch in 2017

It’s the time of year when your inbox is filled with round-ups, predictions and, lets face it, a decent amount of flim-flam. In the spirit of […]
November 18, 2016

Simple Things Storytellers Do

Storytelling with a capital “S” can be a bit intimidating. Every day businesses are urged to use more storytelling, but sometimes it feels like a huge project […]
December 13, 2016

7 Organizational Storytelling Trends to Watch in 2017

It’s the time of year when your inbox is filled with round-ups, predictions and, lets face it, a decent amount of flim-flam. In the spirit of […]
September 22, 2016

3 Techniques Top Storytellers Use for Inspired Content Creation

Marketers today face a dilemma. On the one hand, there is the intense pressure to ramp up content creation. On the other is the certain knowledge […]
January 26, 2016

3 Signs Your Re-Brand is Going to Be a Complete Waste of Money

Marketing execs are in a fix. On the one hand, there is stark evidence that a powerful brand has enormous influence over purchasing behavior and customer […]
November 10, 2015

Whole Foods: How They Can Rewrite Their Story and Win the PR War

People are fascinated by car wrecks. The more awful, the more we feel compelled to look. The same is true in marketing. Somehow, everyone loves to […]
January 2, 2015

Find Your…New Tagline?

 By Catherine Captain It seems everyone these days wants us to find something. Corona wants us to find our beach. Nike wants us to find our […]
October 22, 2014

Social Media True Grit: How Story Can Save #Takata

A whole lot is going wrong right now for the folks at the Takata airbag company in Japan, and my heart goes out to their PR […]
October 8, 2014

Put Some Tough Mudder #Badass in Your Brand

A week ago the Tough Mudder team brought their unique brand of muddy fun and obstacle course racing to the Seattle area. Founded in 2010, Tough Mudder Inc. has […]