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Marketing for Terrific Products and Services

If you've built something great, but customers aren't finding you fast enough, you've come to the right place. How do you stand out in a sea of sameness? The answer is as old as human language: tell a great story.

Add some rumble-style marketing to your mix. Put a stake in the ground with a crisp, compelling message that truly separates you from the crowd, so you can win your audience's hearts, minds and preciously short attention span.

“Great stories are about emotion.
And emotional truth is something you have to build.”

- Ken Burns

Shards of brilliance

Simple Things Storytellers Do

Storytelling with a capital “S” can be a bit intimidating. Every day businesses are urged to use more storytelling, but sometimes it feels like a huge project with pressure to completely re-do everything. It turns out that pro storytellers apply some … ...

3 Techniques Top Storytellers Use for Inspired Content Creation

Marketers today face a dilemma. On the one hand, there is the intense pressure to ramp up content creation. On the other is the certain knowledge that readers’ inboxes and social feeds are already overflowing, which means the bar for … ...

Recent Buzz

"Thank you Carol for a fabulous storytelling series. Personally, I had so many “wow” moments during each session. I was amazed with how well participants applied their new learning to their presentations"

Sarah McKenzie - Senior Learning Specialist, Starbucks Coffee Company

"I've taken two of Carol's classes at the UW and they are both 5 star... Carol's delivery, class examples, and individual exercise sessions are especially meaningful - there is always intent, a focused point, and a challenge at hand."

Cameron Levin - Business Consultant,