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Marketing for Terrific Products and Services

If you've built something great, but customers aren't finding you fast enough, you've come to the right place. How do you stand out in a sea of sameness? The answer is as old as human language: tell a great story.

Add some rumble-style marketing to your mix. Put a stake in the ground with a crisp, compelling message that truly separates you from the crowd, so you can win your audience's hearts, minds and preciously short attention span.

“Great stories are about emotion.
And emotional truth is something you have to build.”

- Ken Burns

Shards of brilliance

Why Your Great Idea Isn’t Getting a Fair Hearing

Organizational Storytelling Workshop Series Why is it so hard to communicate a great business idea? It can feel intensely frustrating when our ideas seem to fall flat. If it happens often enough, the tendency is to just throw our hands up … ...

7 Organizational Storytelling Trends to Watch in 2017

It’s the time of year when your inbox is filled with round-ups, predictions and, lets face it, a decent amount of flim-flam. In the spirit of the season, we decided to go with organizational storytelling trends, because that’s what our … ...

Recent Buzz

"Thank you Carol for a fabulous storytelling series. Personally, I had so many “wow” moments during each session. I was amazed with how well participants applied their new learning to their presentations"

Sarah McKenzie - Senior Learning Specialist, Starbucks Coffee Company

"I've taken two of Carol's classes at the UW and they are both 5 star... Carol's delivery, class examples, and individual exercise sessions are especially meaningful - there is always intent, a focused point, and a challenge at hand."

Cameron Levin - Business Consultant,